Canon SX740 vs V1

The Canon PowerShot SX740 HS and the Canon PowerShot V1 are two digital cameras that were revealed to the public, respectively, in July 2018 and February 2025. Both the SX740 and the V1 are fixed lens compact cameras that are based on a 1/2.3-inch (SX740) and an APS-C (V1) sensor. The SX740 has a resolution of 20.2 megapixels, whereas the V1 provides 22.1 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Canon V1
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		16-50mm f/2.8-4.5
20.2 MP – 1/2.3" sensor		22.1 MP – APS-C sensor
4K/30p Video		4K/60p Video
ISO 100-3,200		ISO 100-32,000 (100 - 51,200)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Swivel touchscreen
10 shutter flaps per second		30 shutter flaps per second
265 shots per battery charge		340 shots per battery charge
110 x 64 x 40 mm, 299 g		118 x 68 x 53 mm, 426 g

Check SX740 price at
amazon.com
Check V1 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Canon PowerShot V1? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX740 and the Canon V1 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the V1 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon V1 is notably larger (14 percent) than the Canon SX740. Moreover, the V1 is substantially heavier (42 percent) than the SX740. In this context, it is worth noting that neither the SX740 nor the V1 are weather-sealed.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the V1 can take 340 images on a single charge of its Canon LP-E17 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	US$ 399	amazon.com
2.		Canon V1	118 mm	68 mm	53 mm	426 g	340	n	Feb 2025	US$ 899	amazon.com
3.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	US$ 799	ebay.com
4.		Canon M5	116 mm	89 mm	61 mm	427 g	295	n	Sep 2016	US$ 979	ebay.com
5.		Canon M6	112 mm	68 mm	45 mm	390 g	295	n	Feb 2017	US$ 779	ebay.com
6.		Canon M50	116 mm	88 mm	59 mm	390 g	235	n	Feb 2018	US$ 779	ebay.com
7.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	US$ 549	amazon.com
8.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	US$ 299	ebay.com
9.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	US$ 349	ebay.com
10.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	US$ 379	ebay.com
11.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	US$ 399	ebay.com
12.		Canon T8i	131 mm	103 mm	76 mm	515 g	800	n	Feb 2020	US$ 749	ebay.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	US$ 449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	US$ 449	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	US$ 449	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	US$ 429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	US$ 449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was launched at a markedly lower price (by 56 percent) than the V1, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Canon V1 an APS-C sensor. The sensor area in the V1 is 707 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.6. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the V1 offers a 3:2 aspect.

Technology-wise, the V1 uses a more advanced image processing engine (DIGIC X) than the SX740 (DIGIC 8), with benefits for noise reduction, color accuracy, and processing speed.

With 22.1MP, the V1 offers a higher resolution than the SX740 (20.2MP), but the V1 nevertheless has larger individual pixels (pixel pitch of 3.20μm versus 1.18μm for the SX740) due to its larger sensor. Moreover, the V1 is a much more recent model (by 6 years and 6 months) than the SX740, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Canon V1 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the V1 for good quality output (200 dots per inch) amounts to 28.8 x 19.2 inches or 73 x 48.8 cm, for very good quality (250 dpi) 23 x 15.4 inches or 58.4 x 39 cm, and for excellent quality (300 dpi) 19.2 x 12.8 inches or 48.7 x 32.5 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The V1 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Canon PowerShot V1 are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the V1 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Canon V1	APS-C	22.1	5750	3840	4K/60p	23.5	13.7	1911	79
3.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
4.		Canon M5	APS-C	24.0	6000	4000	1080/60p	23.4	12.4	1262	77
5.		Canon M6	APS-C	24.0	6000	4000	1080/60p	23.4	12.6	1317	78
6.		Canon M50	APS-C	24.0	6000	4000	4K/24p	23.8	13.3	1684	81
7.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
8.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
9.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
10.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
11.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
12.		Canon T8i	APS-C	24.0	6000	4000	4K/24p	24.0	13.5	1873	83
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the V1 provides a faster frame rate than the SX740. It can shoot movie footage at 4K/60p, while the SX740 is limited to 4K/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The SX740 and the V1 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The table below summarizes some of the other core capabilities of the Canon SX740 and Canon V1 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Canon V1	none	n	3.0 / 1040	swivel	Y	1/2000s	30.0/s	n	n
3.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
4.		Canon M5	2360	n	3.2 / 1620	tilting	Y	1/4000s	9.0/s	Y	n
5.		Canon M6	optional	n	3.0 / 1040	tilting	Y	1/4000s	9.0/s	Y	n
6.		Canon M50	2360	n	3.0 / 1040	swivel	Y	1/4000s	10.0/s	Y	n
7.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
8.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
9.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
10.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
11.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
12.		Canon T8i	optical	n	3.0 / 1040	swivel	Y	1/4000s	7.5/s	Y	n
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the V1 does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the V1 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Canon SX740 and the Canon V1 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the SX740 and the V1 have zoom lenses built in. The SX740 has a 24-960mm f/3.3-6.9 optic and the V1 offers a 16-50mm f/2.8-4.5 (focal lengths in full frame equivalent terms). Hence, the V1 provides a wider angle of view at the short end than the SX740, but less tele-photo reach at the long end. The V1 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX740 and the V1 write their files to SDXC cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Canon PowerShot V1 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Canon V1	Y	stereo / mono	Y	Y	micro	2.0	Y	-	Y
3.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
4.		Canon M5	Y	stereo / mono	Y	-	mini	2.0	Y	Y	Y
5.		Canon M6	Y	stereo / mono	Y	-	mini	2.0	Y	Y	Y
6.		Canon M50	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
7.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
9.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
11.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
12.		Canon T8i	Y	stereo / mono	Y	-	mini	2.0	Y	-	Y
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the V1 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

Both the SX740 and the V1 are recent models that are part of the current product line-up. The SX740 replaced the earlier Canon SX730 HS, while the V1 does not have a direct predecessor. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon website.

Review summary

So what is the bottom line? Is there a clear favorite between the Canon SX740 and the Canon V1? Which camera is better? Below is a summary of the relative strengths of each of the two contestants.

Reasons to prefer the Canon PowerShot SX740 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Faster shutter: Has higher mechanical shutter speed (1/3200s vs 1/2000s) to freeze action.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• More compact: Is smaller (110x64mm vs 118x68mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 127g or 30 percent) and hence easier to carry around.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced into a lower priced category (56 percent cheaper at launch).
• More heavily discounted: Has been available for much longer (launched in July 2018).

Advantages of the Canon PowerShot V1:

• More detail: Has more megapixels (22.1 vs 20.2MP), which boosts linear resolution by 7%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better jpgs: Has a more modern image processing engine (DIGIC X vs DIGIC 8).
• Better video: Provides higher movie framerates (4K/60p versus 4K/30p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster burst: Shoots at higher frequency (30 vs 10 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Longer lasting: Gets more shots (340 versus 265) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More modern: Reflects 6 years and 6 months of technical progress since the SX740 launch.

If the count of relative strengths (bullet points above) is taken as a measure, the V1 is the clear winner of the contest (21 : 9 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Canon V1 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it says little about, for example, the shooting experience and imaging performance of the SX740 and the V1 in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	US$ 399	amazon.com
2.		Canon V1	..	..	..	84/100	..	..	Feb 2025	US$ 899	amazon.com
3.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	US$ 799	ebay.com
4.		Canon M5	4/5	+	4/5	82/100	4/5	4/5	Sep 2016	US$ 979	ebay.com
5.		Canon M6	..	..	..	80/100	4/5	4/5	Feb 2017	US$ 779	ebay.com
6.		Canon M50	..	+	4/5	79/100	..	3.5/5	Feb 2018	US$ 779	ebay.com
7.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	US$ 549	amazon.com
8.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	US$ 299	ebay.com
9.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	US$ 349	ebay.com
10.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	US$ 379	ebay.com
11.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	US$ 399	ebay.com
12.		Canon T8i	4.5/5	+	3/5	80/100	4/5	3.5/5	Feb 2020	US$ 749	ebay.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	US$ 449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	US$ 449	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	US$ 449	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	US$ 429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	US$ 449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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