Canon SX740 vs Fujifilm X10

The Canon PowerShot SX740 HS and the Fujifilm X10 are two digital cameras that were announced, respectively, in July 2018 and September 2011. Both the SX740 and the X10 are fixed lens compact cameras that are based on a 1/2.3-inch (SX740) and a 2/3 (X10) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 12 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Fujifilm X10
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		28-112mm f/2.0-2.8
20.2 MP – 1/2.3" sensor		12 MP – Two Thirds sensor
4K/30p Video		1080/30p Video
ISO 100-3,200		ISO 100-3,200 (100 - 12,800)
No viewfinder, LCD framing		Optical viewfinder
3.0" LCD – 922k dots		2.8" LCD – 460k dots
Tilting screen (no touchscreen)		Fixed screen (not touch-sensitive)
10 shutter flaps per second		10 shutter flaps per second
265 shots per battery charge		270 shots per battery charge
110 x 64 x 40 mm, 299 g		117 x 70 x 57 mm, 350 g

Check SX740 price at
amazon.com
Check X10 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm X10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX740 and the Fujifilm X10 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X10 is notably larger (16 percent) than the Canon SX740. Moreover, the X10 is markedly heavier (17 percent) than the SX740. In this context, it is worth noting that neither the SX740 nor the X10 are weather-sealed.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the X10 can take 270 images on a single charge of its Fujifilm NP-50 power pack. The power pack in the SX740 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	US$ 399	amazon.com
2.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	US$ 599	ebay.com
3.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	US$ 499	ebay.com
4.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	US$ 499	ebay.com
5.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	US$ 549	ebay.com
6.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	US$ 549	amazon.com
7.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	US$ 299	ebay.com
8.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	US$ 349	ebay.com
9.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	US$ 379	ebay.com
10.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	US$ 399	ebay.com
11.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	US$ 599	ebay.com
12.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	US$ 499	ebay.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	US$ 449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	US$ 449	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	US$ 449	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	US$ 429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	US$ 449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a markedly lower price (by 33 percent) than the X10, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm X10 a 2/3 sensor. The sensor area in the X10 is 107 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 3.9. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the Canon SX740 offers a higher resolution of 20.2 megapixels, compared with 12 MP of the Fujifilm X10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.20μm for the X10). However, it should be noted that the SX740 is much more recent (by 6 years and 11 months) than the X10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X10 are ISO 100 to ISO 3200, with the possibility to increase the ISO range to 100-12800.

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the X10 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
3.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
4.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
5.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
6.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
7.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
8.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
9.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
10.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
11.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
12.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the SX740 provides a higher video resolution than the X10. It can shoot video footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the X10 has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX740 and Fujifilm X10 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
3.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
4.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
5.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
6.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
7.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
8.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
9.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
10.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
11.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
12.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the SX740 and the X10 have zoom lenses built in. The SX740 has a 24-960mm f/3.3-6.9 optic and the X10 offers a 28-112mm f/2.0-2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X10 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX740 and the X10 write their files to SDXC cards. The SX740 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the X10 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm X10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
3.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
4.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
6.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
7.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
8.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
11.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
12.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the SX740 offers wifi support, while the X10 does not. Wifi can be a very convenient means to transfer image data to an off-camera location.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X10 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X10 was succeeded by the Fujifilm X20. Further information on the features and operation of the SX740 and X10 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Fujifilm X10 Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Canon SX740 or the Fujifilm X10 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Canon PowerShot SX740 HS:

• More detail: Offers more megapixels (20.2 vs 12MP) with a 30% higher linear resolution.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (922k vs 460k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• More compact: Is smaller (110x64mm vs 117x70mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 51g or 15 percent) and hence easier to carry around.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More affordable: Was introduced into a lower priced category (33 percent cheaper at launch).
• More modern: Reflects 6 years and 11 months of technical progress since the X10 launch.

Arguments in favor of the Fujifilm X10:

• Easier framing: Has an optical viewfinder for image composition and settings control.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been around for much longer (launched in September 2011).

If the count of individual advantages (bullet points above) is taken as a guide, the SX740 is the clear winner of the match-up (17 : 5 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm X10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it says little about, for example, the shooting experience and imaging performance of the SX740 and the X10 in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	US$ 399	amazon.com
2.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	US$ 599	ebay.com
3.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	US$ 499	ebay.com
4.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	US$ 499	ebay.com
5.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	US$ 549	ebay.com
6.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	US$ 549	amazon.com
7.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	US$ 299	ebay.com
8.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	US$ 349	ebay.com
9.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	US$ 379	ebay.com
10.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	US$ 399	ebay.com
11.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	US$ 599	ebay.com
12.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	US$ 499	ebay.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	US$ 449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	US$ 449	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	US$ 449	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	US$ 429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	US$ 449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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