Fujifilm X70 vs Sony ZV-E10 II

The Fujifilm X70 and the Sony ZV-E10 II are two digital cameras that were revealed to the public, respectively, in January 2016 and July 2024. The X70 is a fixed lens compact, while the ZV-E10 II is a mirrorless interchangeable lens camera. Both cameras are equipped with an APS-C sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Sony provides 25.6 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X70		Sony ZV-E10 II
Fixed lens compact camera		Mirrorless system camera
28mm f/2.8-16		Sony E mount lenses
16 MP – APS-C sensor		25.6 MP – APS-C sensor
1080/60p Video		4K/60p Video
ISO 100-6,400 (100 - 51,200)		ISO 100-32,000 (50 - 102,400)
Viewfinder optional		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 1036k dots
Tilting touchscreen		Swivel touchscreen
8 shutter flaps per second		11 shutter flaps per second
330 shots per battery charge		610 shots per battery charge
113 x 64 x 44 mm, 340 g		115 x 68 x 54 mm, 377 g

Check X70 offers at
ebay.com
Check ZV-E10 II price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X70 and the Sony ZV-E10 II? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm X70 and the Sony ZV-E10 II are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.

The X70 can be obtained in two different colors (black, silver), while the ZV-E10 II is also available in two color-versions, but different ones (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-E10 II is notably larger (8 percent) than the Fujifilm X70. In this context, it is worth noting that neither the X70 nor the ZV-E10 II are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the X70 has a lens built in, whereas the ZV-E10 II is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the ZV-E10 II and their specifications in the Sony E-Mount Lens Catalog.

Concerning battery life, the X70 gets 330 shots out of its Fujifilm NP-95 battery, while the ZV-E10 II can take 610 images on a single charge of its Sony NP-FZ100 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	US$ 799	ebay.com
2.		Sony ZV-E10 II	115 mm	68 mm	54 mm	377 g	610	n	Jul 2024	US$ 999	amazon.com
3.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	US$ 799	ebay.com
4.		Canon G7 X Mark II	106 mm	61 mm	42 mm	319 g	265	n	Feb 2016	US$ 699	ebay.com
5.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	US$ 399	ebay.com
6.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	US$ 399	ebay.com
7.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	US$ 699	ebay.com
8.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	US$ 899	ebay.com
9.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	US$ 799	ebay.com
10.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	US$ 899	ebay.com
11.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	US$ 499	ebay.com
12.		Ricoh GR II	117 mm	63 mm	35 mm	251 g	320	n	Jun 2015	US$ 699	ebay.com
13.		Sony A6000	120 mm	67 mm	45 mm	344 g	360	n	Feb 2014	US$ 599	ebay.com
14.		Sony A6300	120 mm	67 mm	49 mm	404 g	400	Y	Feb 2016	US$ 999	ebay.com
15.		Sony NEX-6	120 mm	67 mm	43 mm	345 g	360	n	Sep 2012	US$ 999	ebay.com
16.		Sony NEX-7	120 mm	67 mm	43 mm	400 g	430	n	Aug 2011	US$ 1 349	ebay.com
17.		Sony ZV-E10	115 mm	64 mm	45 mm	343 g	440	n	Jul 2021	US$ 699	amazon.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The X70 was launched at a lower price than the ZV-E10 II, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature an APS-C sensor, but their sensors differ slightly in size. They nevertheless have the same format factor of 1.5. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

Despite having a slightly smaller sensor, the ZV-E10 II offers a higher resolution of 25.6 megapixels, compared with 16 MP of the X70. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 3.79μm versus 4.80μm for the X70). However, it should be noted that the ZV-E10 II is much more recent (by 8 years and 5 months) than the X70, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that the X70 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Sony ZV-E10 II implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the ZV-E10 II for good quality output (200 dots per inch) amounts to 31 x 20.6 inches or 78.6 x 52.4 cm, for very good quality (250 dpi) 24.8 x 16.5 inches or 62.9 x 41.9 cm, and for excellent quality (300 dpi) 20.6 x 13.8 inches or 52.4 x 35 cm. The corresponding values for the Fujifilm X70 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The Fujifilm X70 has a native sensitivity range from ISO 100 to ISO 6400, which can be extended to ISO 100-51200. The corresponding ISO settings for the Sony ZV-E10 II are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 50-102400.

In terms of underlying technology, the X70 is build around a CMOS sensor, while the ZV-E10 II uses a BSI-CMOS imager. The X70 uses Fujifilm's X-Trans layout of photosites, while the ZV-E10 II employs the more common Bayer array.

For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
2.		Sony ZV-E10 II	APS-C	25.6	6192	4128	4K/60p	24.3	14.1	2429	86
3.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
4.		Canon G7 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.8	11.9	260	62
5.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
6.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
7.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
8.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
9.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
10.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
11.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
12.		Ricoh GR II	APS-C	16.1	4928	3264	1080/30p	23.6	13.7	1078	80
13.		Sony A6000	APS-C	24.0	6000	4000	1080/60p	24.1	13.1	1347	82
14.		Sony A6300	APS-C	24.0	6000	4000	4K/30p	24.4	13.7	1437	85
15.		Sony NEX-6	APS-C	16.0	4912	3264	1080/60i	23.7	13.1	1018	78
16.		Sony NEX-7	APS-C	24.0	6000	4000	1080/60i	24.1	13.4	1016	81
17.		Sony ZV-E10	APS-C	24.0	6000	4000	4K/30p	24.2	13.8	2134	85
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the ZV-E10 II provides a better video resolution than the X70. It can shoot movie footage at 4K/60p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The X70 and the ZV-E10 II are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The table below summarizes some of the other core capabilities of the Fujifilm X70 and Sony ZV-E10 II in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
2.		Sony ZV-E10 II	none	n	3.0 / 1036	swivel	Y	1/4000s	11.0/s	n	n
3.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
4.		Canon G7 X Mark II	none	n	3.0 / 1040	tilting	Y	1/2000s	8.0/s	Y	Y
5.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
6.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
7.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
8.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
9.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
10.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
11.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
12.		Ricoh GR II	optional	n	3.0 / 1230	fixed	n	1/4000s	4.0/s	Y	n
13.		Sony A6000	1440	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
14.		Sony A6300	2359	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
15.		Sony NEX-6	2359	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	n
16.		Sony NEX-7	2359	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	n
17.		Sony ZV-E10	none	n	3.0 / 922	swivel	Y	1/4000s	11.0/s	n	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The X70 has one, while the ZV-E10 II does not. While the built-in flash of the X70 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The X70 writes its imaging data to SDXC cards, while the ZV-E10 II uses SDXC or Memory Stick PRO Duo cards. The ZV-E10 II supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X70 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X70 and Sony ZV-E10 II and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
2.		Sony ZV-E10 II	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
3.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
4.		Canon G7 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	-
5.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
6.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
7.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
8.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
9.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Ricoh GR II	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
13.		Sony A6000	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
14.		Sony A6300	Y	stereo / mono	Y	-	micro	2.0	Y	Y	-
15.		Sony NEX-6	Y	stereo / mono	-	-	mini	2.0	Y	-	-
16.		Sony NEX-7	Y	stereo / mono	Y	-	mini	2.0	-	-	-
17.		Sony ZV-E10	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y

The ZV-E10 II is a recent model that features in the current product line-up of Sony. In contrast, the X70 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X70 was succeeded by the Fujifilm XF10. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Sony websites.

Review summary

So how do things add up? Is there a clear favorite between the Fujifilm X70 and the Sony ZV-E10 II? Which camera is better? The listing below highlights the relative strengths of the two models.

Advantages of the Fujifilm X70:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• More framing options: Can be equipped with a hotshoe-mounted accessory-viewfinder.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Has a lens built-in, whereas the ZV-E10 II requires a separate lens.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the ZV-E10 II).
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been available for much longer (launched in January 2016).

Reasons to prefer the Sony ZV-E10 II:

• More detail: Has more megapixels (25.6 vs 16MP), which boosts linear resolution by 26%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better video: Provides higher definition movie capture (4K/60p vs 1080/60p).
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Faster burst: Shoots at higher frequency (11 vs 8 flaps/sec) to capture the decisive moment.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (610 versus 330) out of a single battery charge.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Reflects 8 years and 5 months of technical progress since the X70 launch.

If the number of relative strengths (bullet points above) is taken as a guide, the ZV-E10 II is the clear winner of the contest (13 : 8 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X70 and the Sony ZV-E10 II place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the X70 or the ZV-E10 II. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	US$ 799	ebay.com
2.		Sony ZV-E10 II	..	..	..	..	..	..	Jul 2024	US$ 999	amazon.com
3.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	US$ 799	ebay.com
4.		Canon G7 X Mark II	4.5/5	+ +	..	81/100	4.5/5	4.5/5	Feb 2016	US$ 699	ebay.com
5.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	US$ 399	ebay.com
6.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	US$ 399	ebay.com
7.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	US$ 699	ebay.com
8.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	US$ 899	ebay.com
9.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	US$ 799	ebay.com
10.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	US$ 899	ebay.com
11.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	US$ 499	ebay.com
12.		Ricoh GR II	..	..	..	..	4.5/5	4.5/5	Jun 2015	US$ 699	ebay.com
13.		Sony A6000	5/5	+	4.5/5	80/100	4.5/5	5/5	Feb 2014	US$ 599	ebay.com
14.		Sony A6300	4.5/5	+	..	85/100	5/5	5/5	Feb 2016	US$ 999	ebay.com
15.		Sony NEX-6	5/5	+ +	..	78/100	4.5/5	4.5/5	Sep 2012	US$ 999	ebay.com
16.		Sony NEX-7	5/5	+ +	..	81/100	4.5/5	5/5	Aug 2011	US$ 1 349	ebay.com
17.		Sony ZV-E10	4/5	..	4/5	82/100	4.5/5	4.5/5	Jul 2021	US$ 699	amazon.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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