Olympus E-P7 vs Sony ZV-E10

The Olympus PEN E-P7 and the Sony ZV-E10 are two digital cameras that were officially introduced, respectively, in June 2021 and July 2021. Both the E-P7 and the ZV-E10 are mirrorless interchangeable lens cameras that are based on a Four Thirds (E-P7) and an APS-C (ZV-E10) sensor. The Olympus has a resolution of 20.2 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Olympus E-P7		Sony ZV-E10
Mirrorless system camera		Mirrorless system camera
Micro Four Thirds lenses		Sony E mount lenses
20.2 MP – Four Thirds sensor		24 MP – APS-C sensor
4K/30p Video		4K/30p Video
ISO 200-25,600		ISO 100-32,000 (100 - 51,200)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Tilting touchscreen		Swivel touchscreen
8.7 shutter flaps per second		11 shutter flaps per second
In-body stabilization		Lens stabilization only
360 shots per battery charge		440 shots per battery charge
118 x 69 x 38 mm, 337 g		115 x 64 x 45 mm, 343 g

Check E-P7 price at
amazon.com
Check ZV-E10 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Olympus PEN E-P7 and the Sony ZV-E10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Olympus E-P7 and the Sony ZV-E10. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.

The E-P7 can be obtained in three different colors (black, silver, white), while the ZV-E10 is available in two color-versions (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-E10 is notably smaller (10 percent) than the Olympus E-P7. However, the ZV-E10 is slightly heavier (2 percent) than the E-P7. In this context, it is worth noting that neither the E-P7 nor the ZV-E10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. A larger imaging sensor will tend to go along with bigger and heavier lenses, although exceptions exist. You can compare the optics available for the two cameras in the Micro Four Thirds Lens Catalog (E-P7) and the Sony E-Mount Lens Catalog (ZV-E10). Mirrorless cameras, such as the two under consideration, have the additional advantage of having a short flange to focal plane distance, which makes it possible to mount many lenses from other systems onto the camera via adapters.

Concerning battery life, the E-P7 gets 360 shots out of its Olympus BLS-50 battery, while the ZV-E10 can take 440 images on a single charge of its Sony NP-FW50 power pack. The power pack in the ZV-E10 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Olympus E-P7	118 mm	69 mm	38 mm	337 g	360	n	Jun 2021	US$ 799	amazon.com
2.		Sony ZV-E10	115 mm	64 mm	45 mm	343 g	440	n	Jul 2021	US$ 699	amazon.com
3.		Olympus E-M10	119 mm	82 mm	46 mm	396 g	320	n	Jan 2014	US$ 699	ebay.com
4.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	US$ 649	ebay.com
5.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	US$ 649	ebay.com
6.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	US$ 699	amazon.com
7.		Olympus E-P1	121 mm	70 mm	36 mm	355 g	300	n	Jun 2009	US$ 799	ebay.com
8.		Olympus E-P2	121 mm	70 mm	36 mm	355 g	300	n	Nov 2009	US$ 799	ebay.com
9.		Olympus E-P3	122 mm	69 mm	34 mm	369 g	330	n	Jun 2011	US$ 799	ebay.com
10.		Olympus E-P5	122 mm	69 mm	37 mm	420 g	330	n	May 2013	US$ 999	ebay.com
11.		Olympus PEN-F	125 mm	72 mm	37 mm	427 g	330	n	Jan 2016	US$ 1 199	ebay.com
12.		Panasonic GX9	124 mm	72 mm	47 mm	407 g	260	n	Feb 2018	US$ 849	ebay.com
13.		Sony A3000	128 mm	91 mm	85 mm	411 g	470	n	Aug 2013	US$ 329	ebay.com
14.		Sony A5100	110 mm	63 mm	36 mm	283 g	400	n	Aug 2014	US$ 549	ebay.com
15.		Sony A6000	120 mm	67 mm	45 mm	344 g	360	n	Feb 2014	US$ 599	ebay.com
16.		Sony A6100	120 mm	67 mm	59 mm	396 g	420	n	Aug 2019	US$ 749	ebay.com
17.		Sony NEX-3	117 mm	62 mm	33 mm	297 g	330	n	May 2010	US$ 599	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The ZV-E10 was launched at a somewhat lower price (by 13 percent) than the E-P7, which makes it more attractive for photographers on a tight budget. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Olympus E-P7 features a Four Thirds sensor and the Sony ZV-E10 an APS-C sensor. The sensor area in the ZV-E10 is 62 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 2.0 and 1.5. The sensor in the E-P7 has a native 4:3 aspect ratio, while the one in the ZV-E10 offers a 3:2 aspect.

With 24MP, the ZV-E10 offers a higher resolution than the E-P7 (20.2MP), but the ZV-E10 nevertheless has larger individual pixels (pixel pitch of 3.91μm versus 3.34μm for the E-P7) due to its larger sensor. It is noteworthy in this context that the two cameras were released in close succession, so that their sensors are from the same technological generation.

The resolution advantage of the Sony ZV-E10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the ZV-E10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Olympus E-P7 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The ZV-E10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Olympus PEN E-P7 has a native sensitivity range from ISO 200 to ISO 25600, which can be extended to ISO 100-25600. The corresponding ISO settings for the Sony ZV-E10 are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 100-51200.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Olympus E-P7	Four Thirds	20.2	5184	3888	4K/30p	23.4	13.3	1494	77
2.		Sony ZV-E10	APS-C	24.0	6000	4000	4K/30p	24.2	13.8	2134	85
3.		Olympus E-M10	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.3	884	72
4.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
5.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
6.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
7.		Olympus E-P1	Four Thirds	12.2	4032	3024	720/30p	21.4	10.4	536	55
8.		Olympus E-P2	Four Thirds	12.2	4032	3024	720/30p	21.5	10.4	505	56
9.		Olympus E-P3	Four Thirds	12.2	4032	3024	1080/60i	20.8	10.1	536	51
10.		Olympus E-P5	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.4	895	72
11.		Olympus PEN-F	Four Thirds	20.2	5184	3888	1080/60p	23.1	12.4	894	74
12.		Panasonic GX9	Four Thirds	20.2	5184	3888	4K/30p	23.1	12.8	1163	74
13.		Sony A3000	APS-C	19.8	5456	3632	1080/60i	23.7	12.8	1068	78
14.		Sony A5100	APS-C	24.0	6000	4000	1080/60p	23.8	12.7	1347	80
15.		Sony A6000	APS-C	24.0	6000	4000	1080/60p	24.1	13.1	1347	82
16.		Sony A6100	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1947	84
17.		Sony NEX-3	APS-C	14.0	4592	3056	720/30p	22.1	12.0	830	68
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, and both provide the same movie specifications (4K/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The E-P7 and the ZV-E10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The following table reports on some other key feature differences and similarities of the Olympus E-P7, the Sony ZV-E10, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Olympus E-P7	none	n	3.0 / 1040	tilting	Y	1/4000s	8.7/s	Y	Y
2.		Sony ZV-E10	none	n	3.0 / 922	swivel	Y	1/4000s	11.0/s	n	n
3.		Olympus E-M10	1440	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	Y	Y
4.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
5.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
6.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
7.		Olympus E-P1	none	n	3.0 / 230	fixed	n	1/4000s	3.0/s	n	Y
8.		Olympus E-P2	optional	n	3.0 / 230	fixed	n	1/4000s	3.0/s	n	Y
9.		Olympus E-P3	optional	n	3.0 / 614	fixed	Y	1/4000s	3.0/s	Y	Y
10.		Olympus E-P5	optional	n	3.0 / 1037	tilting	Y	1/8000s	9.0/s	Y	Y
11.		Olympus PEN-F	2360	n	3.0 / 1037	swivel	Y	1/8000s	10.0/s	n	Y
12.		Panasonic GX9	2760	n	3.0 / 1240	tilting	Y	1/4000s	9.0/s	Y	Y
13.		Sony A3000	202	n	3.0 / 230	fixed	n	1/4000s	2.5/s	Y	n
14.		Sony A5100	none	n	3.0 / 922	tilting	Y	1/4000s	6.0/s	Y	n
15.		Sony A6000	1440	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
16.		Sony A6100	1440	n	3.0 / 922	tilting	Y	1/4000s	11.0/s	Y	n
17.		Sony NEX-3	optional	n	3.0 / 920	tilting	n	1/4000s	7.0/s	n	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The E-P7 has one, while the ZV-E10 does not. While the built-in flash of the E-P7 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-P7 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The E-P7 writes its imaging data to SDXC cards, while the ZV-E10 uses SDXC or Memory Stick PRO Duo cards. The E-P7 supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the ZV-E10 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Olympus PEN E-P7 and Sony ZV-E10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Olympus E-P7	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Sony ZV-E10	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
3.		Olympus E-M10	Y	stereo / mono	-	-	micro	2.0	Y	-	-
4.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
5.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
6.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
7.		Olympus E-P1	Y	stereo / -	-	-	mini	2.0	-	-	-
8.		Olympus E-P2	Y	stereo / -	-	-	mini	2.0	-	-	-
9.		Olympus E-P3	Y	stereo / -	-	-	mini	2.0	-	-	-
10.		Olympus E-P5	Y	stereo / mono	-	-	micro	2.0	Y	-	-
11.		Olympus PEN-F	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic GX9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Sony A3000	Y	stereo / mono	-	-	mini	2.0	-	-	-
14.		Sony A5100	-	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony A6000	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
16.		Sony A6100	Y	stereo / mono	Y	-	micro	2.0	Y	Y	Y
17.		Sony NEX-3	Y	stereo / mono	-	-	mini	2.0	-	-	-

It is notable that the ZV-E10 has a headphone jack, which makes it possible to attach external headphones and monitor the quality of sound during the recording process. The E-P7 lacks such a headphone port.

Both the E-P7 and the ZV-E10 are recent models that are part of the current product line-up. The E-P7 replaced the earlier Olympus E-P5, while the ZV-E10 does not have a direct predecessor. Further information on the features and operation of the E-P7 and ZV-E10 can be found, respectively, in the Olympus E-P7 Manual (free pdf) or the online Sony ZV-E10 Manual.

Review summary

So how do things add up? Which of the two cameras – the Olympus E-P7 or the Sony ZV-E10 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Olympus PEN E-P7:

• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).

Arguments in favor of the Sony ZV-E10:

• More detail: Has more megapixels (24 vs 20.2MP), which boosts linear resolution by 11%.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Faster burst: Shoots at higher frequency (11 vs 8.7 flaps/sec) to capture the decisive moment.
• Longer lasting: Gets more shots (440 versus 360) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was released into a lower priced segment (13 percent cheaper at launch).

If the count of individual advantages (bullet points above) is taken as a guide, the ZV-E10 is the clear winner of the contest (15 : 5 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Olympus E-P7 and the Sony ZV-E10 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the E-P7 and the ZV-E10 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Olympus E-P7	4/5	..	4.5/5	..	..	4.5/5	Jun 2021	US$ 799	amazon.com
2.		Sony ZV-E10	4/5	..	4/5	82/100	4.5/5	4.5/5	Jul 2021	US$ 699	amazon.com
3.		Olympus E-M10	4/5	..	..	80/100	5/5	5/5	Jan 2014	US$ 699	ebay.com
4.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	US$ 649	ebay.com
5.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	US$ 649	ebay.com
6.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	US$ 699	amazon.com
7.		Olympus E-P1	..	+	..	66/100	4/5	4.5/5	Jun 2009	US$ 799	ebay.com
8.		Olympus E-P2	3/5	+	..	69/100	4/5	4.5/5	Nov 2009	US$ 799	ebay.com
9.		Olympus E-P3	..	83/100	..	74/100	4.5/5	4.5/5	Jun 2011	US$ 799	ebay.com
10.		Olympus E-P5	5/5	+ +	..	78/100	4.5/5	5/5	May 2013	US$ 999	ebay.com
11.		Olympus PEN-F	..	..	4/5	82/100	4.5/5	5/5	Jan 2016	US$ 1 199	ebay.com
12.		Panasonic GX9	4/5	+	4/5	84/100	4.5/5	4.5/5	Feb 2018	US$ 849	ebay.com
13.		Sony A3000	3/5	+	..	..	4/5	4/5	Aug 2013	US$ 329	ebay.com
14.		Sony A5100	4.5/5	+	..	..	4.5/5	5/5	Aug 2014	US$ 549	ebay.com
15.		Sony A6000	5/5	+	4.5/5	80/100	4.5/5	5/5	Feb 2014	US$ 599	ebay.com
16.		Sony A6100	..	..	4/5	82/100	4/5	5/5	Aug 2019	US$ 749	ebay.com
17.		Sony NEX-3	..	..	..	70/100	4.5/5	4/5	May 2010	US$ 599	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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